Digital signage displays information that’s directed to a targeted audience. The kind of audience can be identified by using these 3 networks.
1.POT (Point of transit) or Digital Out of Home (DOOH) Network
A POT Network is characterized by a digital signage that promotes a service or product to customers who are on the go. The signage is displayed on store windows and subway stations. It can also be displayed on train stations and airports. The signage briefly grabs the attention of passing customers. It may show a weather forecast in an airport or taxi.
The signage may give customers directions on how to go to a store that sells a product or a service. It may reserve tickets for customers who want to book a flight. Flight information can be accessed by the customers through the signage. Customers can verify their flight schedule, cancel their flight, or reschedule their flight. Customers can also check their airplane’s next destination and arrival time for each destination.
The POT Network allows the signage to display different information in different time slots. For example, an advertisement about a coffee will be shown in the morning. A promotion about a beer will be displayed in the evening.
The signage also displays different information in different destination areas. For example, an advertisement about ice-cream will be shown when the airplane reaches Singapore. An advertisement about bananas will be displayed when the airplane reaches Dubai.
The signage should display a message that should not distract customers. It must also have a background color that has a high contrast with a text color. It uses large font sizes to allow easy reading for customers who don’t have good eyesight. The signage may have small font sizes if it’s interactive.
2.POW (Point of wait) Network
A POW network occurs when a digital signage exposes waiting customers to an advertisement. It may let customers play games or listen to music from a playlist while waiting for an appointment. Customers can also watch live news and health information to make use of the waiting time. The signage is typically encountered in healthcare and hospitality locations. It is also encountered in corporate lobbies and office buildings.
The POW network allows the signage to display information about certain health conditions. The health conditions are what the doctor may usually treat. Patients don’t have to ask a doctor concerns and questions about certain health conditions.
The signage may allow customers to navigate through menus. Customers can also scroll through an information about a product or service. It’s also used for customers who want to read longer messages.
3.POS (Point of sale) Network
A POS network is characterized by a digital signage that promotes a good or service to consumers. The signage is displayed near a service or product that’s for sale. The location of the signage allows the consumers to make an immediate decision in buying the product or service.
The signage may have a kiosk. The kiosk is a device that allows customers to directly order a service or product. It also lets the customers check for an available stock for a product or service in stores that are at various locations.
The POS network allows a digital signage to track and report inventory stocks in real-time. The signage uses the customers’ purchase data to help business owners determine how to improve sales. The signage removes promotions as the inventory stocks run out. It also displays promotions at different store locations. Customers can also check price changes for services or products.
The next time you go out, you can identify which network can attract which audience.