Publishing a website used to be enough to get you noticed online. In fact, millions of people will testify to the fact that you could end up with a huge push forward within niches big and small. You could set up a site and see a huge push of traffic manifest with relative ease. Those days are long gone, and you will have to work with something known as search engine optimization if you’re going to see anyone hit your page with ease. The old days of internet marketing collateral were different, as there weren’t many consolidated efforts in regards to coding structures marketing and more. Today, however, there’s an effort to create several instances of beneficial traffic exchange and more. When you search for something today, opposed to the past, you actually get good results. That means that there’s been an evolution in the way that search engines deliver queries. With this changeover, there’s also a huge rush into the world of marketing, and that change has come to a breaking point where you either go DIY with your promotional considerations or you look at hiring a solid SEO Firm.
Doing Things Without The Experts
There are some people that swear by this solution, talking about how you could save money and learn a valuable technology. Unfortunately, however, you will find that this arena is not so simple to traverse. Unless you have a lot of time on your hands and you are able to sustain a great deal of marketing leverage through a variety of cycles, you’re not going to get moving very far in regards to marketing prowess. There are a lot of people that find this out the hard way. You cannot sustain any sort of market share if you’re working on other things at the same time. Many people have to juggle a full time job, family commitments, and more, which is detrimental to the amount of leverage that your site could get. If you want to gain market share, you’re going to have to look into the world of marketing from a professional standpoint, plain and simple.
Dedicating Resources To Marketing
When it comes to picking up the right SEO Firm to help you, you’re going to want to cycle through several choices before finalizing anything. The amount of choices that you have are going to be incredible, and if you were to search for this solution right now, you would see that it’s definitely true. The fact of the matter is that you are going to have to dedicate some time to finding a good solution to work with. As such, you should also ask about what type of dedication the firm you’re thinking of hiring has to give your site. If they have a great deal of time, and a team that will help build the right areas, you will see a huge push forward. However, if you end up dealing with a variety of issues that are not going to manifest well within the confines of internet marketing, you will end up with diminished results. Yes, there are some firms that are going to promise to deliver on a lot of different promises, but could end up dealing with issues that are not conducive to your goals. If you pay someone to market your page and they are not able to deliver on the promise of traffic, conversions, and more, then something has gone terribly wrong, of course.
Sponsored Listings and PPC
Focusing on the search for a good firm to work with, you’ll find that there will be some sponsored listings to consider. All major search engines have a CPC or PPC program that publishers and advertisers can take advantage of. When you are looking at internet marketing, you will find that this is a helpful solution moving forward. Sponsored listings will jump you to the top of results before the organic listings. People click on these ads and they charge the advertiser a small fee, but the traffic is more “targeted” than other solutions. When these sites allow you to gain leverage, you will see that you can work over SEO while implementing ads within the sponsored areas. Meanwhile, you will find that this can help boost the numbers while you’re working on onsite editing, and publishing. It’s a good way to get your foot in the door, but in terms of the hiring process, it’s important to look at where the pages lead and what type of companies are on the other side. It’s easy to get caught up in the wrong things here, so take your time.
When it’s all said and done, you could either go with a good SEO Firm and narrow your search down amidst the options you find online. Or you could end up going at it alone. If you choose to fight this alone, you’re going to end up marketing yourself into a corner that could cause penalties and other issues to manifest. At the end of the day, it’s imperative that you hire someone that is going to get you the most attention online, or you could end up losing market share overall. It’s that simple.
If you are one of those people who fancy collecting military coins instead of stamps, paintings, monetary coins, and other works of art, then it is important that you know the proper way to care for your collection. Military challenge coins, especially the rare ones, can cost a hefty sum, so you surely do not want to ruin them and in effect, lower their value.
To prevent that from happening, here are some caring tips that you must remember:
Cleaning your military coins is a bit challenging because a single mistake can ruin their appearance and deem them worthless. Hence, the best thing to do is to consult an expert before you ever think of soaking that coin in vinegar, baking soda, soap, or even water. First, have an expert identify the material from which the coin was made because that will be your basis on how to proceed. Better yet, let a professional do it. If you do want to clean your collection by yourself, then remember these warnings:
Clean them one by one. As mentioned, different metals require various methods of cleaning, so the reagent you are using may be harmless to one but damaging to the other. Certain metals also do not react well together and may cause staining.
Use cotton gloves when cleaning your coins. Old coins are often fragile and simple reaction with your sweat can ruin them. A soft cotton glove will serve as protection against this and also prevent scratches.
Hold the coin by the edges and not on its flat surface. The lesser the contact, the better.Use water if possible or better yet distilled water, because it does not contain any minerals or contaminants. If the dirt does not come off easily, then that is when you can try other cleaning reagents, like vinegar. Again, consult with an expert about this first.
Stay away from abrasive materials. A rough sponge, sandpaper, and even a toothbrush can scratch old military coins. Just stick to using soft cloth. After cleaning the coins, lay them down on soft cloth to air dry, do not wipe dry.
After cleaning your coins, you certainly want to store them in a safe place to avoid getting them dirty again. However, as a collector, you would of course desire to brag and show off your collection, so the best solution would be to use display boxes. These cases usually have stands where you can mount the coin and the box is then framed in glass or plastic.
Another option is the rack design, where coins are placed vertically in a rack that has plastic or glass covering. If guests want to inspect your collections, they simply have to hold the rack and turn it to see both sides of your coins. Still another alternative is the display table. Here, coins are laid flat on soft velvet and framed by glass. This is a classy way to display your coins but observers will not be able to see the other side.
Know What to Avoid
It will also do you good to know what should be avoided to preserve the quality of your coins. Air pollution, acid, chlorine, humidity, sulfur, salt, soda, and extreme temperatures are some of these. Therefore, even if your coins are encased in glass, it would be best to check their conditions once in a while to ensure that no condensation is taking place in the interior.
Some of these tips also apply for those people who own military coins and use them in their affiliation with their groups or organizations.For reference must visit www.challengecoins4less.com. Even if they are required to carry those coins regularly, they still need to observe proper handling and maintenance.
Many companies and establishments started using lanyards as a mere ID holder. Lanyards are probably the best proximity and identification card holders. They are light, flexible, washable, and easy to maintain. They can also be hypoallergenic for people working in the medical field. And unlike other materials used as ID and proxy holders, it does not rust, stain, and require special attention. Lanyards are made of flexible materials such as interwoven fiber threads, so they do not break easily. Corporations around the world are saving millions every year just by not having to replace them. Best of all, lanyards are very comfortable to wear.
But, corporations quickly realize that they can get more out these lanyards through customization. Custom lanyards became an instant hit for employees around the world. A new sense of belonging inspired many to work more effectively. The pride of wearing a corporate lanyard started. Even people outside organizations are fascinated by it. People outside prominent companies flock to corporate events just to get their hands on these cheaply manufactured strip of synthetic fiber. Freebies that include lanyards from famous big corporations are being collected by hobbyists all over the world. Internet marketplaces are filled with them, people actually buy them! But, why?
Companies realize that they are not just ID holders anymore. They have become a very visible carrier of their own unique brands. Custom lanyards imprinted with their company logos are now an important tool for corporate branding. Almost automatically, they became a favorite giveaway in corporate events and job fairs.
And then, the corporate world discovered another use for them. Marketing and promotion. Aided by modern printing methods, companies are now able to produce some of the most ingenious ways to promote and market their products and brands.
Here are a few examples of how companies use custom lanyards as promotional and marketing materials:
1. Water bottle lanyards
Perfect for companies with field agents who are constantly out and doing field works. A single O-ring attached to the ID holder can serve as a water bottle holder for the user. Any field employee wearing this kind of personalized lanyard carries around their neck an instant company advertisement. At corporate sporting events, they can also be distributed to both participants and guests.
2. Clip-on hand sanitizers custom lanyards
Designed to include a special clip to include a small bottle of hand sanitizer for employees in constant exposure to germs. These lanyards are perfect for doctors and hospital staff who are always in need of clean hands. This is also a favorite giveaway during corporate luncheons and events, where guests and participants are given this specially designed lanyard.
3. Combination neck badge and ID holder
Field workers are often given this kind of personalized lanyard. In the field, employees need to have a quick way to store items like IDs, quick notes and pens. Medical sales representatives are often seen with these kind of badges. Often bearing the names of companies and their products, pharmaceutical companies also love giving these badges as freebies to doctors and patients in hospitals and medical missions.
4. Combination neck wallet and ID holder
People often see this kind of custom lanyard in food deliveries. Riders are often in need of a safe and easy way to store bills and coins, and this innovative lanyard can fill that need, plus more. They are often colorful and very eye catching. Restaurants often given them as giveaways to loyal and new customers. Establishments know that by having their customers wear these badges in public, they are getting free advertising.
Many do not realize that lanyards are not just ID holders. In fact, many take for granted the added value custom lanyards bring to numerous corporations and establishments. The fact that they can be made to help accomplish numerous tasks, make them quite indispensable.
Golf is an interesting game played by many people worldwide. Aside from being interesting, it is a slightly expensive game. Golf clubs are an essential element in golf since they are used to hit the ball. Each golf club includes a shaft containing a lance which is likewise known as grip and club head.
Golf clubs are made of different materials like irons, putter, and woods. The primary objective of playing golf is to hit the ball using a long stick. It is composed of a grip which has long ray on one end and a head on the other end. Golf has a rule which enables a player to take up to fourteen various clubs and as the game progresses each one is planned for specific situations.
One of the most popular names when it comes to golf clubs and accessories is TaylorMade Golf clubs. The idea of metal wood has made the company grow and become popular fast. The advancement in the metal wood technology enables the player to have their own club. This technology has produced many clubs in the form of Tour Preferred, Pittsburgh Persimmon and Burner and Burner Bubble Driver. During the mid 90’s TaylorMade launched a new Burner Bubble Driver.
Tips on Identifying Original Taylormade Golf Clubs
In purchasing Taylormade golf clubs, it is important to make sure that you are buying genuine merchandise. Because of the popularity of the said merchandise, there are lots of fake clubs being sold online. Fortunately, there are steps you can take to make sure that you have authentic Taylormade clubs.
1.If you encounter a golf club that has an oily feel or smells like formaldehyde, it only means that it is a counterfeit. Since most of the time counterfeits are made of low quality materials, they usually feel or smell cheap. Authentic Taylormade golf clubs do not stink.
2.Check the finish on the shaft. If it is poorly painted or if there are irregularities in the finish, there is a higher possibility that it is fake and not an authentic Taylormade club. Genuine Taylormade clubs undergo rigorous quality assurance process and don’t possess these kinds of imperfections.
3.Compare the club you are interested to purchase to the pictures of the authentic Taylormade clubs. You can get pictures of the authentic Taylormade clubs on its website. Make sure that they are identical. The most obvious mark of imitation can be noticed on the fonts and the paint colors that usually differ from the original. All the markings, shapes and colors should match perfectly.
4.Check the logo’s alignment. Assess if they are perfectly straight and aligned on the club. Also, look for signs of excess glue, particularly on the decals. The club is a fake if it has crooked logos and a lot of logo.
5.The ferrule is also important so make sure that you inspect it. It is the small piece on the club that connects the club’s head to its shaft. There are lots of companies that have special shapes for their ferrules, and the fake one usually do not match them. Also, if you see an excess epoxy around the ferrule, then the clubs are not genuine.
6.The specs should match. TaylorMade display its specs on all the clubs, including the loft, weight and diameter of the butt. If any of these are off, then there is a higher chance that the club is a fake.
7.Check the serial number. All authentic TaylorMade golf clubs are manufactured with a serial number to identify each club. If you are in doubt, call TaylorMade. The company will help you check if the merchandise is authentic or not.
If purchasing online, be very careful of sellers shipping from other countries. Stay away from someone with lots of negative feedback. They are most likely
Starting a business may look like it’s all about learning the ins and outs of finance management, resources, feasibility, and many other business-related processes. This is true, but one important thing that often gets overlooked is producing quality articles that talk about the business.
Article writing for businesses is important because of the following reasons:
(1) It offers information to potential clients, which in turn opens opportunities for building relationships.
(2) It promotes understanding of the services and information offered by businesses.
(3) It creates better SEO rankings, which becomes a way to help gain leads.
(4) It makes distributing and advertising on social media easier. People can just post articles they’ve written and link to it via their social media accounts.
These four reasons are why most businesses nowadays aim to practice, support, and value good article writing. Having the skills to write strongly and professionally about one’s business could help win that million-dollar investment, negotiate successfully, and even earn a promotion. But more often than not, there are problems that arise from this trade. Grammar needs work, and there’s the problem of jargon-riddled writing. Another thing could be the writer’s lack of motivation and inspiration which would eventually lead to a poorly written article. This, ladies and gentlemen, can also cause the business to lose to its competitor.
To help out business owners, below are some tips that are proven effective for better business writing.
(1) Briefly and concisely is the way to go.
Business writing gets rid of all unnecessary words. People are less willing to read 2000-word articles today, which is ironic for businesses that require written information to run smoothly. The best way to address this is to use words sparingly, cutting out fluff from the writing, and getting straight to the point. Say what you want, end it with a period, and leave it right there.
(2) Please take out the jargon.
Sometimes it is impossible to avoid jargon in writing. When it comes to article writing however, it is preferable to use plainer language to avoid sounding ridiculous. Avoid using “solutioneering” as an alternative for “solving.” It’s confusing.
(3) Write and proofread.
After writing, make sure to proofread not once, but twice (or more if you prefer). Professional documents do not need to contain those embarrassing typos. People often judge for that “accidental typo” and your business will be defined for that mistake. Check the grammar, and have someone else read it to ask if you’ve done a good job.
(4) Get your names and titles right.
Addressing a “Mr.” as a “Ms.” sounds like a small deal; only it isn’t. In addition to the names and titles, being gender-sensitive is also a requirement. If you are not sure of the addressee’s gender (in the case of unisex names), it is preferable to use gender-neutral language such as “they” and “their.”
(5) Opt for freelance services.
If you’ve tried so hard to do it but haven’t gotten far with your writing, consider hiring freelance writers to do your articles for you. There are websites all over the Internet, such as 99centarticles.com, that provide such service for an affordable price. Whichever website you go to, make sure you enlist the services of those who have been in the business long, and those who have a track record of quality services extended to their clients.
The tips above are only a few of the tips for your article writing to become an asset to your business. Take note that it takes constant practice and research for your writing to improve. Although it may seem like a daunting task, it could prove beneficial for your business’ visibility online.
A safe and conducive environment is one of the benefits that every company can offer to employees. Well, updated guidelines and programs on health and safety are crucial when aiming to establish such a positive workplace. After all, even the safest job in the company can be linked to several safety problems. So, how does one come up with new policies while training employees on matters regarding safety?
The answer’s simple – conduct safety presentations.
These are the most popular method of teaching employees on how to properly deal with occupational hazards. They are conducted to augment the knowledge and skills of employees, in turn reducing the cases of injuries and accidents. These activities can be facilitated by experts in the company or by invited speakers. The speakers are usually experts in the field they will talk about and can better motivate workers to focus on safety. The topics are customized to fit the company’s need to empower their employees.
When these safety presentations are done by motivational speakers, the attendees become more attentive and enthusiastic to learn. Motivational speakers know how to influence participants by focusing on their psychological, behavioral, and emotional responses. They believe in listening to facts and personal experiences. They encourage the audience to speak up for the sake of collectively understanding the risks they face.
They work hand in hand with participants while formulating strategies to avoid future concerns. These speakers also encourage teamwork and open communication by giving group activities. They know how to convince their audience to perceive risk reduction as a vital need. These controlled training sessions remind workers to become aware of the hazards involved in the tasks they do every day.
In that sense, safety presentations help the company avoid unnecessary damages that cost money, limbs, or lives. Accidents and injuries always bring negative effects to the company. Fears and doubts of one’s safety and protection can affect the productivity level of workers, even resulting to resignation. The reputation of the company can also be affected if the number of accidents or deaths increases.
In order to prevent these negative situations from emerging, employers need to make their employees understand the importance of learning the basic safety skills through safety presentations. As pointed out, getting the service of motivational speakers is worth the money because they know how to influence participants. The speakers’ personal experiences are most powerful. These encourage the participants to share their own experiences and even make recommendations on how to improve existing safety plans.
Regular safety presentations conducted by motivational speakers are crucial to the success of every business. People are the best resources that bring the profit the company needs. This is why it is important to enhance the skills and knowledge of the workers through activities that will motivate them to work smarter.
It really pays off to invest on the welfare of people. After all, doing so reduces unnecessary expenses that can drain the funds of the business. As also mentioned, it brings positive energy among the workforce and ensures better outcomes. Most importantly, it makes success much more attainable, as well as easier to maintain.
Now that you’ve realized just how important those talks are, you’re probably thinking of matters regarding cost. Truth be told, hiring a professional speaker could be either costly or inexpensive – it all depends on the speaker’s popularity and experience in the world of public speaking. So, if you’re on a budget, you really don’t have to spend much just to keep your employees safe and enthusiastic during their shift.
Truth be told, there are even speakers who are more than happy to provide their services without asking for anything in return.
Safety presentations of Garrison's presentation goes beyond a magnetic performance; it leaves you with research-based solutions from his Fortune 100 client list that you can implement right away.
The increasing number of security threats in multi-national companies has resulted to numerous modifications in the policies for the entry and exit of personnel or employees. Companies primarily use ID badges since these not only show the picture of the employee but also their name, designation, and signature. This is considered to be the most basic security measure since current company employees are also the ones authorized to issue these custom designed ID badges.
Unfortunately in large corporations, the number of employees are often in the hundreds or thousands. Most of these employees may not know each other especially when they normally work within a specific corporate department. This can be seen as a security concern since security personnel also work in shifts in different departments. To minimize security problems, most corporations require that their employees prominently wear their ID badges. There are two ways to do this, which is either to clip theID to a shirt pocket or with the use ofID lanyards. Both men and women employees prefer the use of the ID lanyards since these do not damage the material of their clothes.
The corporate ID is normally printed with the company’s name and logo so that only authorized employees are able to enter the corporate offices. The purpose of requiring employees to wear the ID badge on ID lanyards is to ensure that individuals intent on malicious doing are easily spotted to prevent personal and corporate theft. This can be done by having visitor badges made in a different color by the company to ensure that these easily stand out among the ID badges of the company employees.
Having a distinctive visitor ID badge on corporate ID lanyardsis not only a good security move but also limits the movement of the visitors in the company premises. Established security companies usually advise corporate executives to change the design of the employee and visitor ID badges every 5 years or so. The reason for this is that some of the ID badges will not be returned by employees that have already left the company. This is considered to be a security threat especially if the access codes of these employees are not removed immediately after their resignation.
Security is a universal concern for company executives but is considered to be more crucial for some security conscious companies. Pharmaceutical manufacturing companies is included in this list since some of the drugs being made make use of controlled substances such as the case for highly addictive drugs like pain relievers. This is why most pharmaceutical manufacturing companies require a more secure ID badge that includes a more sophisticated electronic strip or computer chip.
The ID badges not only include the basic information of the employee but also a number of confidential information such as the level of access to highly regulated areas. Highly regulated areas are where companies normally store sensitive information such as their financial data or product designs.
Pharmaceutical companies are not the only companies requiring a stricter security protocol since popular food production businesses are also prone to higher security risks. The reason for this is that valued company recipes are restricted and controlled to a limited number of highly valued employees. This means that corporate spies need to acquire the corporate ID badge of these highly valued employees in order to access this information. Some company executives may have access to these restricted rooms or corporate areas due to their higher security clearances. Door access codes are normally stored in the computer chip embedded in the ID badge of these highly valued employees.
All in all, merely distributing lanyards isn’t enough – proper planning in relation to each possible vulnerability is also necessary.
The final steps in pcb assembly involves the selection of suitable components needed for the finished product. The challenge lies more in selecting the components of the gear, and the least among the concerns of builders is inserting the screws and enabling the connectors.
A builder’s dream is to successfully build the pc without encountering a lot of issues. This can be a simple task but considering the components that need to be handled, the process can be delicate and time-consuming.
A few simple hand tools are all you need to get familiar with the assembly process. The challenge remains in the troubleshooting stage where you need to sort out the problems for the material to work. To minimize the errors in pc assembly, here are some helpful steps that you can follow:
Know what critical components are involved when you’re building. Watch out for electrostatic discharge that can largely impact your work. ESD is mostly responsible for hardware damage. As a remedy, you can create your own workspace and use an antistatic mat under the chair. Consider also using a humidifier so you’re sure that you’re working in a dry environment.
You can use protective gear, such as a grounded wrist strap, for extra protection. This also serves as a precaution to eliminate damage applied to the build’s sensitive parts. Using a metal case to your plugged in system is also a good measure.
If possible, avoid dropping the material since this may also lead to broken components. Be extra careful in handling vulnerable parts, especially during installation. Secure delicate components in a safe place to avoid dropping and just let these out when you’re ready to install them.
The critical part of the build happens during installation because components are often hard to handle especially when they are fragile. At the same time, a modification by manufacturers in the way the interface is made makes the materials slightly difficult to handle. You also need to check for slight damages that affects pcb assembly in terms of contact pressure. A slight alteration already affects how the build will function.
When choosing among the different cleaning procedures, take note of the flux that you’ve been using. If it’s the kind that’s water soluble, you’ll probably have to submerge the board in water. While that seems risky, it’s the only way you be able to take full advantage of the flux’ unique shine. If you’re feeling extra hesitant though, it wouldn’t hurt to actually check whether there is no water sensitive component on the board. If there are water-sensitive parts, then you should have used the no-clean kind of flux.
Do keep in mind that moisture could end up ruining your board. So, hours after you have cleaned the flux, especially if you’ve chosen the aqueous variant, you have to inspect whether there are traces of moisture on your proud creation. If there are, you shouldn’t think twice about using any effective drying technique. Well, effectiveness is largely defined by how much moisture is left on the board. Simply put, if the drying needed is only minimal, using hot air might be enough. For more extensive requirements though, baking might be the only suitable choice.
Applying some techniques when conducting pcb assembly spells a difference on the output that you’ll achieve. It might even save you from having to repeat the entire process – and having to spend more on your pcb assembly project. All in all, following the right techniques is necessary to ensure that all risks are avoided (or at the very least, minimized) when you’re trying to come up with a perfectly built PCB.
High quality PCB assembly and fabrication. We ship PCB Prototypes the Same Day! INSTANT on-line quote and ordering. From prototype to production of single, double, and multilayer PC Boards.
Digital signage displays information that’s directed to a targeted audience. The kind of audience can be identified by using these 3 networks.
1.POT (Point of transit) or Digital Out of Home (DOOH) Network
A POT Network is characterized by a digital signage that promotes a service or product to customers who are on the go. The signage is displayed on store windows and subway stations. It can also be displayed on train stations and airports. The signage briefly grabs the attention of passing customers. It may show a weather forecast in an airport or taxi.
The signage may give customers directions on how to go to a store that sells a product or a service. It may reserve tickets for customers who want to book a flight. Flight information can be accessed by the customers through the signage. Customers can verify their flight schedule, cancel their flight, or reschedule their flight. Customers can also check their airplane’s next destination and arrival time for each destination.
The POT Network allows the signage to display different information in different time slots. For example, an advertisement about a coffee will be shown in the morning. A promotion about a beer will be displayed in the evening.
The signage also displays different information in different destination areas. For example, an advertisement about ice-cream will be shown when the airplane reaches Singapore. An advertisement about bananas will be displayed when the airplane reaches Dubai.
The signage should display a message that should not distract customers. It must also have a background color that has a high contrast with a text color. It uses large font sizes to allow easy reading for customers who don’t have good eyesight. The signage may have small font sizes if it’s interactive.
2.POW (Point of wait) Network
A POW network occurs when a digital signage exposes waiting customers to an advertisement. It may let customers play games or listen to music from a playlist while waiting for an appointment. Customers can also watch live news and health information to make use of the waiting time. The signage is typically encountered in healthcare and hospitality locations. It is also encountered in corporate lobbies and office buildings.
The POW network allows the signage to display information about certain health conditions. The health conditions are what the doctor may usually treat. Patients don’t have to ask a doctor concerns and questions about certain health conditions.
The signage may allow customers to navigate through menus. Customers can also scroll through an information about a product or service. It’s also used for customers who want to read longer messages.
3.POS (Point of sale) Network
A POS network is characterized by a digital signage that promotes a good or service to consumers. The signage is displayed near a service or product that’s for sale. The location of the signage allows the consumers to make an immediate decision in buying the product or service.
The signage may have a kiosk. The kiosk is a device that allows customers to directly order a service or product. It also lets the customers check for an available stock for a product or service in stores that are at various locations.
The POS network allows a digital signage to track and report inventory stocks in real-time. The signage uses the customers’ purchase data to help business owners determine how to improve sales. The signage removes promotions as the inventory stocks run out. It also displays promotions at different store locations. Customers can also check price changes for services or products.
The next time you go out, you can identify which network can attract which audience.